Privacy Policy

Effective date: 21 March 2026

1. Introduction

SafeguardAI (MIRA) Ltd ("we", "us", "our") is committed to protecting your privacy and processing your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how we collect, use, store, and protect your personal data when you visit our website (safeguardai.shop) or interact with our services.

2. Data Controller

The data controller responsible for your personal data is:

SafeguardAI (MIRA) Ltd
Company No. 16727981
483 Green Lanes, London, N13 4BS
Email: info@safeguardai.shop

3. What data we collect

We may collect the following personal data:

  • Contact information: Name, email address, and any information you provide via our contact form.
  • Technical data: IP address, browser type, operating system, and browsing behaviour on our website.
  • Cookie data: Information collected through cookies and similar technologies (see our Cookie Policy).

For data collected by our individual products (Meedi8, Earnr, MIRA), please refer to the privacy policies on each product's respective website.

4. How we use your data

We use your personal data for the following purposes:

  • To respond to enquiries submitted through our contact form
  • To improve our website and user experience
  • To send relevant communications if you have opted in
  • To comply with legal obligations

Our legal bases for processing are: consent, legitimate interests, and legal obligation.

5. Data sharing

We do not sell your personal data to third parties. We may share your data with:

  • Service providers: Hosting providers, analytics tools (Google Analytics), and email services that help us operate our website.
  • Legal requirements: If required by law, regulation, or legal process.

6. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for up to 12 months unless you request earlier deletion.

7. Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request deletion of your data
  • Restrict processing of your data
  • Data portability
  • Object to processing
  • Withdraw consent at any time

To exercise any of these rights, contact us at info@safeguardai.shop.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

ico.org.uk

10. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.

11. Product-specific policies

Each of our products has its own privacy policy that covers data handling specific to that service: